Overview

Bop Haus is a Korean Comfort food station in NYC. It has a variety of noodles and rice dishes with a compact-sized bowl for New Yorkers who want a fast and filling meal for a lunch break.

To develop the creation of the visual branding for BOP HAUS, we utilized the items that our great-grandparents used to make handmade meals for their families. Especially Gamasot (가마솥) is the main tool not only used for making rice and soup but also used for warming up the room in the era when modern technology didn’t exist. It represents a warm home for the family. Bop Haus wanted to bring the meaningful power of the tool into our brand identity to dedicate it to giving warm and savory food to our customers. A meal is not just filling your hunger; it supports people by providing energy to live every day.